Now we have a real management tool.

The numbers are still all the same, but they are now reduced to a per unit of output. These outputs are what really drives each activities costs.

Comparative Income Statement using Activities and selected Activity Drivers
  20X2   Output
Qty
Cost per
Output
  20X1   Output
Qty
Cost per
Output
Revenues:  
Sales 8,924,000       7,593,200    
Other 8,300       12,700    
  8,932,300       7,506,900    
Cost of Goods Sold 5,505,000       4,528,900    
Gross Profit 3,427,300       3,077,000    
Marketing Activities:  
Direct Mail Program 156,000   143,000 pieces 1.09   212,000   143,000 pieces 1.48
Trade Shows 83,000   6 each 13,833   87,000   7 each 12,428
Networking 65,000   2,200 events 29.55   43,000   2,200 events 19.55
  304,000       342,000    
Selling Activities:  
Sales Meetings 12,500   543 each 23.02   14,000   543 each 25.78
Contract Development 6,400   125 each 51.20   18,500   125 each 45.19
  18,900       32,500    
Operations Support Activities:  
Sales Order Processing 65,400   8,500 orders 7.69   63,800   7,900 orders 8.08
Purchasing 765,000   15,000 POs 51.00   723,000   16,000 POs 45.19
  830,400       786,800    
Other Support Activities:  
Administration 1,224,400       929,800    
Business Planning 268,000       240,000    
Personnel 126,000       131,000    
Accounting 85,000       90,000    
  1,703,400       1,390,800    
Income before Income Taxes 570,600       524,900    
Income Tax 199,300       171,900    
Net Income 371,300       353,000    

Now who couldn't do a better job at managing this company with this kind of information?

  • Each of the processes that repeat have cost benchmarks expressed in units of activity. Your management goal becomes clear - produce more output with less inputs in each of these activities. Greater efficiency will fall to the bottom line in the form of higher profits.
  • The second goal would be to examine the Other Support Activities to see what other repeating processes might exist in these catagories that could be broken out into seperate activities to make them more managable.
  • The end result is that you are managing processes rather than paperclip usage.

How do you find out more?

Call Jim Payne, CPA in Gainesville, Florida at (352) 376-9401.