Q&A Approach to Developing a Vision Statement

Defining the Vision - a Q&A approach to describing your vision for your Company.

The following questions are designed to help you put into words your vision of what your Company will look like when it is done.

How many locations will it have? Will they be owned or rented, mall sites or single building structures.
Will those locations be in big cities, small towns, is the Southeast or Northwest?
Will you be on the bleeding edge of technology or will you only buy proven equipment when the price is right.
How many employees will be there be at each location and at headquarters?
Will the business systems be designed for average people or will the business depend upon the very best available in order to succeed?
Will there be a headquarters with tight centralized control or will each location stand on its own with regular visits from support people like yourself?
What will the typical customer look like in regards to demographics and what needs will your products satisfy.
Your can produce products or services that are either faster, better quality, or cheaper than your competitors, however you cannot be all three. You must be adequate in two categories and the undisputed champ in the third. Businesses that try to be all things to all people are doomed to failure from the very beginning.
At what date on the calendar do you want to have completed this?
What is the businesses role in your legacy? Do you want to pass it to your children, go public and give it a life of its own, or do you want to sell and cash out at the end.

The trick is to reduce all your answers down to describe a picture that others can see in their minds eye with out too much deviation from your picture. The fewer the words that describe the vision the more likely that it will be remembered. Kennedy got his vision down to one sentence Anybody can describe their vision in a book the size of War and Peace, but it is unlikely that others will finish reading it, much less remember it.

Once a written statement is complete, read it once every morning before you start work. This simple step will help you keep your focus on what is important. and will filter down to the people around you.

Developing your vision is without a doubt the most important thing you can do for your company. I believe that this is job one for any company leader.

To see the latest version of my view for my firm click on my logo. Bear in mind that this is a work-in-progress.

11/21/00

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